Top 5 Consumer Finance Apps in Brazil Q4 2021: Unified Platform

In Q4 2021, the top 5 consumer finance apps in Brazil on the unified platform exhibited notable trends in downloads and active users. The data, sourced from Sensor Tower, provides valuable insights into the performance of these apps.

Nubank: Conta, Cartão e mais maintained a strong presence with weekly downloads peaking at approximately 882K during the week of December 6. However, the app saw fluctuations, with downloads dipping to around 548K in the week of October 25. Weekly active users for Nubank increased steadily from 30.7M at the start of the quarter to about 33.7M in early December, before stabilizing around 31.8M by the end of the quarter.

iti: banco digital e cartão experienced a consistent rise in weekly downloads, reaching a high of 861K in the last week of December. The app also saw a significant increase in weekly active users, starting at 1.9M and growing to over 3M by the end of December.

PicPay: Conta, Cartão e Pix showed stable weekly downloads, averaging around 390K for most of the quarter, with a slight decline to 296K in the final week of December. Weekly active users for PicPay varied, peaking at 15.2M in late November and ending the quarter at approximately 13.5M.

CAIXA recorded consistent weekly downloads, fluctuating between 297K and 335K. The app’s weekly active users saw growth from 12.6M to about 13.5M by mid-December, before slightly decreasing to 13.1M at the end of the quarter.

Banco Santander Brasil noted a steady performance in weekly downloads, with numbers ranging from 210K to 331K. Weekly active users for Banco Santander Brasil showed a steady trend, starting at 9.7M and peaking at approximately 10.3M in late November.

For more detailed insights and data, visit Sensor Tower.